Exactly~! Its not only the traffic is double but also the quality of the results. From the admin point of view, it is not easy to be ranked well on Google and for that reason it is more challenging, something that is not easy to get will normally worth more than anything else. In user point of view, they will be happy to find what they are looking for without clicking too much. Anyway, there is actually too many reasons why Google is more worthy than Yahoo.
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