SWsoft Unveils New Brand Identity and Website

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New approach unites company products, market segments and technologies.


SWsoft, a provider of server automation and virtualization software, last week announced a new corporate and product brand identity.

The branding initiative includes a new tagline, 'Virtualization and Automation for the Real World'. The new branding is incorporated into a re-launched, navigated website, www.swsoft.com. All of the company's product offerings are united under one SWsoft brand identity for both of the company's main customer segments - enterprises and service providers, explained the company.

"As we continue to evolve and grow quickly in the virtualization and automation markets, we find that our customers and partners are looking for more complete solutions," said Kurt Daniel, Vice President of Marketing and Alliances, SWsoft. "This realignment into one integrated branding strategy -- This message may have been cut off and the rest will only be shown to members. To become a member, click here --