Google will act as text-based advertising provider for eBay outside the United States.
Google Inc., and eBay Inc., yesterday announced a multi-year agreement to benefit both companies' collective communities of users, merchants and advertisers.
The agreement consists of two primary components involving text-based advertising and click-to-call advertising functionality. Google will become the text-based advertising provider for eBay outside the United States. In addition, eBay and Google plan to integrate and launch click-to-call advertising functionality that leverage both Skype and Google Talk in each company's respective shopping and search platforms. The companies said the financial terms for certain components of the deal involve revenue sharing, but did not disclose specific details. The companies plan to begin testing the text-based advertising and click-to-call initiatives in early 2007 that will be evaluated over a period of several months.
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