Alibaba.com Corporation, China's e-commerce company, today announced the re-launch of Yahoo! China, with a new home page and business model focused on search.
As part of the re-launch, Yahoo! China's search brands, including Yisou.com, have been consolidated and rebranded as 'Yahoo! Search'.
"Yahoo! China's new direction can be summed up in one key word - 'search'," said Jack Ma, CEO, Alibaba.com, which in October acquired the China business of Yahoo! Inc. and became the exclusive licensee to the Yahoo! brand and search technology in China. "This is the first big step we are taking to reshape the Yahoo! brand in China since taking over its operations. We have successfully married Yahoo!'s world-class search technology with Alibaba.com's expertise in China, to build the best search engine for China's Internet users."
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