Lyris Launches ListManager 10

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New email marketing tool provides detailed reporting information to give transparency to email marketers.

Lyris, a marketing technology company, today announced the launch of ListManager 10. The company claims that the new version of its flagship email marketing tool combines technology with availability of information to address deliverability issues.

The company explains that Internet Service Providers (ISPs) now provide increasingly specific reasons, rather than a generic rejection, when they 'block' messages from reaching the inbox of the intended recipient. Lyris ListManager 10 has been developed in response so that the software acts on the information it receives from ISPs and optimises its behaviour in order to deliver more email. Listmanager 10 also provides detailed reporting information to give transparency to email marketers so that they can amend their campaigns as necessary.

Andrew Robinson, managing director of Lyris UK explai -- This message may have been cut off and the rest will only be shown to members. To become a member, click here --