dotMobi (mTLD Top Level Domain Ltd), the sponsoring organisaton and the registry for .mobi domains, today announced that the first and only Internet address created for mobile phones, .mobi, will be available through 16 of the top 20 domain name registrars worldwide.
Starting May 22, members of select mobile industry associations will be able to register their trademark names as a .mobi domain. Trademark holders can register their trademarks as .mobi names starting June 12 and individual users can start filing for registration starting August 28.
"The .mobi initiative gives users and search engines the ability to easily identify sites specifically designed for mobile phones," said Bob Parsons, CEO and Founder of GoDaddy.com. "Internet-enabled mobile devices have become quite popular the past few years. In order to get the full experience of browsing with these mobile devices, it is only natural they get their own domain extension."
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