The big boom in search engine effectiveness & usage, which led to the rise of Google, took place in 1998 when research on the use of link analysis in search engine algorithms, led to a new breed of search engines. Nowadays all major search engines incorporate link analysis functionality in their algorithms.
What is the concept behind link analysis?
Since there is no high authority on the web to judge content quality, an incoming link from a relevant and of ‘certain quality’ page, is handled as the equivalent of a citation in an acknowledged academic paper. Google’s dominant position in the search engine market and efforts by webmasters to achieve search engine optimization, have attracted enormous attention to Google’s link analysis algorithm (called Pagerank) and its inner workings. Search services are currently provisioned by most popular engines, as follows: crawlers crawl registered sites periodically, according to their page rank (pages with low p
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