Importance of Selection of Keywords - Ways to Go

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Choosing the right keywords can dramatically increase your Web site traffic. How do you know if you’ve picked the right ones? These three steps will help you make the right decision when it comes to selecting keywords for your site.

1. Think like your user.
2. Do your research.
3. Be specific.

When you start coming up with possible keywords, the first thing you need to do is narrow down what your Web site is about. Let’s say I’m creating a Web site about my favorite car, the Porsche 356 Speedster. It makes sense that my first keyword phrase would be “Porsche 356 Speedster.”

But let’s think about this from a user’s perspective. What other words might someone use to find my site? How about “sports car,” “convertible,” or “collector car”?

If your Web site is about a specific industry, avoid using jargon. Instead, choose words that your customers would use to describe your product or service. You have to think like y -- This message may have been cut off and the rest will only be shown to members. To become a member, click here --