where to get and whwre to point backlinks

[villers]

We have always pointed backlinks to our product pages which are the ones we want to rank in the SERPS and to be the landing pages.

However, we recently spent a fortune and hired an SEO who created an entire CMS article section on our site. He advised us to point all backlinks to the article section, hence driving weight through the hierarchy and back up to the corresponding product pages.

I was under the impression that even though we were pointing backlinks to somewhere which we DIDNT want to be the landing page, that eventually the engines would realise that the hierarchy pointed upwards and would eventually actually rank the product page.

What is the theory behind this?
does it make any sense?

The crap thing is that instead of getting better, our rankings have actually gotten worse in Google.

We have always been ranked highly in Google and other engines, but for our main competitive terms, we are -- This message may have been cut off and the rest will only be shown to members. To become a member, click here --

[lara]

HI VILLERS

Your strategy sounds very good to me. If you are desperate, you could try to buy links in addition to the text-based ones; from directories, quality websites, etc.; I would expect these links to be of lower quality then the ones you acquire with you content-offers, but they might be time-efficient.
Also, look at your competitors and the amount of content they offer on their own site - ranking is not only based on links, and with four people working for your linkbuilding only, I would be suspicious that there is something beyond the link-side of the business causing trouble.

BYE, GUD LUCK
LARA -- This message may have been cut off and the rest will only be shown to members. To become a member, click here --