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Old 04-01-2006, 10:42 AM
elizabeth elizabeth is offline
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Thumbs down SEO"ize press releases

hello pals
Have yoy ever noticed that most of the major press release companies for instance PR WEB, PRNewswire etc offer to SEO'ize your press release for an additional fee. WHAT I AM ASKING IS DOES IT REALLY ADDS VALUE AND Y CAN'T I NOT DO IT BY MYSELF?
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Old 04-01-2006, 10:45 AM
samuel samuel is offline
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mate
I've had clients that have paid for SEO that was nothing more than meta tag stuffing. If you're concerned about SEO, run your pr through a keyword analyzation tool and make sure you're coming up with the key word phrases you expect. Sometimes word order and stop words will play tricks on you.
what's YOUR purpose of submitting a press release? This may determine if your want to bother with SEO or not?

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Old 04-01-2006, 10:49 AM
elizabeth elizabeth is offline
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hello
well the main aim is to attract the attraction towards the company.
However, I was upselling to make my release search engine optimized. I wanted to know if this was rubbish or there really was a benefit.

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Old 04-01-2006, 10:53 AM
destiny destiny is offline
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ya, 100%, you can do it yourself.
Just search google by writing " writing press releases " and you will get a lot of information regarding optimization of press release.

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Old 04-01-2006, 10:57 AM
nathan nathan is offline
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Today, more and more people are reading their news online than ever before.
Yahoo News alone has 23 million news readers a month. Unless your release is found in these news engines and news sites no one will be reading it.
Yes, you can do it yourself but there is a lot to learn to get #1 position on your keyword in Yahoo News and stay there for a week or so. One way to increase the distribution of the release is to put it into an RSS feed.

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Old 04-01-2006, 11:01 AM
victoria victoria is offline
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Press releases sent out via PRWeb will automatically be available as an RSS feed. If you send out releases on a regular basis through PRWeb, add an auto discovery tag to your web site using your PRWeb RSS feed. That makes it easier for visitors to subscribe to your releases. As far as hiring a service to "optimize" a release, the value really has to do more with being able to write a creative and compelling release that is also keyword relevant. If they can do that, then nothing wrong in that.

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