I have a pretty successful online-only mail order company. I, like many others, was suddenly dropped from Google one day. It comes and it goes. I use PPC to see me through the good and bad times.
I also started a 4 day a week job at the beginning of the year because I wanted the security that if the database died, site died or I was dropped totally from search engines I still had an income to pay the mortgage and feed the kids.
I work long hours and I work hard but I sleep easy at night which is what it's all about for me.
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