True, it is very tough to "convince webmasters to do 'quality' reciprocal links exchange " - like this way.
Do go for reciprocal link exchange
Keep your links page with good PR & links to websites with similar content.
Get listed in few high PR directories, even other webmasters can find you easily.
while hunting for link partners, i've seen many sites having PR of home page 4+, but links page is at PR 0
That would discourage other webmasters to exchange link
So keep PR of your link page attractive.
hope that helps you
cheers
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