i've been trying to convince webmasters to do 'quality' reciprocal links exchange i.e.:
I put my links to them on my pages with content (not links pages) and ask them to do the same.
I made some tests and presenting even competitor's links on my best selling pages does not decrease my sales.
Pitty 99,999999999999999% webmasters are scared to do so as they think they would loose money.
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