We have always pointed backlinks to our product pages which are the ones we want to rank in the SERPS and to be the landing pages.
However, we recently spent a fortune and hired an SEO who created an entire CMS article section on our site. He advised us to point all backlinks to the article section, hence driving weight through the hierarchy and back up to the corresponding product pages.
I was under the impression that even though we were pointing backlinks to somewhere which we DIDNT want to be the landing page, that eventually the engines would realise that the hierarchy pointed upwards and would eventually actually rank the product page.
What is the theory behind this?
does it make any sense?
The crap thing is that instead of getting better, our rankings have actually gotten worse in Google.
We have always been ranked highly in Google and other engines, but for our main competitive terms, we are
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