Search giant Google today announced that its hosted web analytics service, Google Analytics, is now available for free to existing customers of Urchin from Google, as well as all new customers.
Formerly known as Urchin from Google, Google Analytics helps businesses use performance data to improve their online marketing campaigns and websites. With Google Analytics, businesses can determine what keywords attract the most visitors, which email campaigns create more customers, and how to design web pages that hold people's attention. The company claims that it is not only simple enough for businesses, new to web analytics, to get started quickly, but also sophisticated enough for the most advanced online marketers.
The new service includes integration with Google AdWords, and works with any online ad network. It also includes new reporting dashboards and is currently available in 16 international languages: UK English, French, Italian, German, Spanish, Dutch,
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