Is your competition waiting?? I doubt it...if they are that's two not business inclined people.
Listen business does not survive waiting for a free ride. Those who get them are lucky and if it all their business is built on is search engines, then when the search engines have an issue, they are out of business and crying.
Is this a business model you wish to emulate?
Three words to live by for businesspeople. Pay to advertise
Business have been very sucessful doing the above for several hundred years prior to free ride on search engines being born.
good luck
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