WHAT DO YOU THINK
Yahoo's figures did not impress. Their revenues increased far less than expected, partly because their contextual advertising is, well, a lot less contextual than Google. While Google goes from strength to strength in increasing its revenue due to far better relevance of the ads matching the content therefore a lot higher CTR, Yahoo is also faultering in the search engines. Google is widening te gap on that front as well. I really don't think Semel, the chief executive of Yahoo, has done a good job at all. The only solution is perhaps to merge with Microsoft and then we could see a lot fierce competition with Google.
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