I have received a few email requests for link exchanges with other pages that are much older and have PR, seemingly more authoritative pages than mine. I have a 4 month old site.
Thing is, they're giving me like 3-4 links from their pages for one link from my page. There must be a catch in it.
Well, I've checked the sites for nofollow tags and they are indexed in G. I've also checked the page(s) they want me to link to for excessive ads or hidden text or cloaking, but maybe there's something I'm missing.
I've only been doing this for a few months and I learn a new black hat technique every day. But I don't want to learn three months from now that a site I'm linking to is using something I've never heard of, so Google put me in the box.
Should I be checking whois for verifiable contact info?
Is there an online tool that checks pages for hidden text/cloaking/ other known issues that I might not know about? How, for instance,
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