Online encyclopaedia Wikipedia has helped transform the way people use the net to seek out information and now the founder Jimmy Wales is hoping to do the same in the search field.
The bearded and softly-spoken founder of Wikipedia, Jimmy Wales, describes himself as "pathologically optimistic".
Bearing in mind that he recently revealed the development of a new "open source" search engine to compete for eyeballs with the mighty Google, he is going to need every ounce of optimism he can get.
"Search has become a fundamental part of the infrastructure of society," said the 40-year-old, talking to a group of mainly media professionals at a recent event in downtown Manhattan, organised by The Glasshouse, a trans-Atlantic entrepreneurs' support group.
"The way that things are sorted and ranked and presented to us, really does shape our view of the world.
"I think it is import
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