MSN is easy:
-Have your main keyword in your URL -At the top of your page have an H1 tag with your main keyword in it
-Page title should start with your main keyword -Have a keyword density of about 7% for your main keyword
-All of your inbound links should have your main keyword in the anchor text
Do this and you'll get picked up very fast. Google on the other hand will penalize you for over optimization.
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