hi there,
I was under the impression that if your webpages were code-compliant, it'd be better and easier for search engine spiders to go thru your site, and thus result in better search engine results. Within my own work, this proved true in most situations.
Today I got back to work on a client's website which I had poured thru for 2 weeks making W3C-compliant. He let me do that along with a few other SEO tricks as a kind of "practice" as he wanted better SEO, I'm actively learning SEO and I've been his webmaster for almost 2 years.
Last month he hired a SEO company for a few hundred dollars a month, and they've made changes to the site which result in non-compliant pages. They've also resorted to a lot of keyword repetition in the meta tags (as in 35-45% of keywords and description are the same word), which I thought was a negative as it seems spammy.
So now I'm totally confused on SEO... a lot of the things they're doing seems contrary t
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